Web site classification

E-com

the organization of content on a Web site into different categories, so that it can be identified and found easily by a user. Classification is a particularly important form of metadata, as a Web site with poor classification will be difficult to navigate and of little use to the visitor.

     The top-level classification of a Web site expresses, in the fewest and simplest words possible, the nature of the business. For example, is it selling “products,” “services,” or “solutions”? Are its customers “home users,” “small businesses,” “large businesses”? It is important, if possible, to avoid going more than five levels deep in further classification. The more levels there are, the more clicks will be required from visitors to find what they are looking for. It is also best to avoid having too many documents under one classification: more than 50 becomes confusing, and it would probably be better to break down the classification further.